Items where Author is "Maringe, Felix"

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advertising Africa African ALARA brand communications brand identity branding choice criteria co-creation coloniality of being coloniality of knowledge communication competition conclusion content analysis course information CVI decolonisation edited book education Facebook factors federal university higher education higher education institutions higher education market higher education marketing influence information introduction Islamic education Islamic marketing league table location logo market market dynamics marketing marketing communication marketing mix marketisation mission statement Nigeria position positioning postgraduate practice private university public university ranking research agenda social media stakeholder stakeholders startegic strategic communications strategic marketing student choice students thematic analysis typology universities university value vision statement website

Number of items: 137.

advertising

Kieu, Tai, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Africa

Hinson, Robert and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland. ISBN 978-3030393793; 978-3030393786; 978-3030393816

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Amarachukwu, Anyogu and Wayne, Thomas (2020) Minding the gap: an assessment of the quality of course information available on the websites of African universities. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 277-314. (doi:10.1007/978-3-030-39379-3_11)

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Student university choice making in Africa: emerging challenges, opportunities and agenda for research, practice and policy. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 397-413. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_15)

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Understanding the market in higher education in Africa. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Emerging challenges, opportunities, and agenda for research, practice, and policy on marketing and brand communications of higher education institutions in Africa. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (eds.) (2020) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo (2020) Strategic marketing communications of African universities: an introduction to edited collection. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

African

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

ALARA

brand communications

brand identity

branding

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

choice criteria

co-creation

coloniality of being

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

coloniality of knowledge

communication

competition

conclusion

content analysis

course information

CVI

decolonisation

edited book

education

Facebook

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Social media for universities’ strategic communication: how Nigerian universities use Facebook. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

factors

federal university

Adeyanju, Samuel, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Olusola, Johnson and Olaniyi, Muhammed (2020) Factors influencing students’ choice of a federal university: a case study of a Nigerian federal university. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. 978-3030393786; 978-3030393793 . Palgrave Macmillan - Springer, Cham, Switzerland, pp. 135-163. (doi:10.1007/978-3-030-39379-3_16)

higher education

higher education institutions

higher education market

higher education marketing

influence

information

introduction

Islamic education

Islamic marketing

league table

location

logo

market

market dynamics

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382