Adefulu, Adesoga, Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Factors influencing postgraduate students' university choice in Nigeria. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 187-225. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_8)

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Farinloye, Temitope, Adeola, Ogechi and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Typology of Nigeria universities: a strategic marketing and branding implication. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Wayne, Thomas, Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Analysis of African universities’ corporate visual identities. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Farinloye, Temitope, Wayne, Thomas, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Kuika Watat, Josue (2020) Social media for universities’ strategic communication. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert Ebo, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 and Farinloye, Temitope (2019) Instant, quick and immediate decision: Online advertising strategies of UK payday loans lenders. In: 18th International Conference on Research in Advertising (ICORIA) 2019. European Advertising Academy, Krems, Austria.

Farinloye, Temitope, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Aririguzoh, Stella and Kieu, Tai Anh (2019) Qualitatively exploring the effect of change in the residential environment on travel behaviour. Travel Behaviour and Society, 17. pp. 26-35. ISSN 2214-367X (Print), 2214-367X (Online) (doi:10.1016/j.tbs.2019.06.001)

Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2019) A Typology of UK Energy Service Brands based on Size, Licencing and Source of Energy. [Working Paper]

Farinloye, Temitope and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2019) The American citizen who plays tennis: Analysis of the highest-paid female athletes over ten years period. [Working Paper] (doi:10.31124/advance.7825109.v1)

Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Farinloye, Temitope and Aririguzoh, Stella (2016) Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. Cogent Business & Management, 3 (1):1223389. ISSN 2331-1975 (Online) (doi:10.1080/23311975.2016.1223389)