Items where Greenwich Author is "Zhang, Yakun"
![]() | Up a level |
Article
Zhang, Yakun ORCID: 0000-0002-5336-7717, Xiao, Sarah Hong and Nicholson, Michael
(2020)
The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control.
Journal of Advertising.
ISSN 0091-3367 (Print), 1557-7805 (Online)
(In Press)
(doi:https://doi.org/10.1080/00913367.2020.1789014)
Conference Proceedings
Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah
(2019)
The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency.
In: EMAC 2019 Proceedings.
Universitat Hamburg.
ISBN 978-3982114606
Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah
(2017)
To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return.
In: EMAC 2017 Leaving Footprints.
EMAC.
ISBN 978-90-367-9912-6
Conference or Conference Paper
Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah
(2018)
Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency.
In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.