Article

Zhang, Yakun ORCID: 0000-0002-5336-7717, Xiao, Sarah and Nicholson, Mike (2020) The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control. Journal of Advertising. ISSN 0091-3367 (Print), 1557-7805 (Online) (In Press)

Conference Proceedings

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2019) The interaction effect between online product presentation dynamism and background contextualization on engagement and analytical fluency. In: EMAC 2019 Proceedings. Universitat Hamburg. ISBN 978-3982114606

Conference or Conference Paper

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2018) Harmony is not always better: The effect of visual presentation and content congruence on imagery fluency. In: The 2018 American Marketing Association/American Collegiate Retailing Association (ACRA/AMA) Triennial Conference, 6 – 9 June 2018, Toronto, Canada.

Zhang, Yakun ORCID: 0000-0002-5336-7717 and Xiao, Sarah (2017) To buy but not to keep: The impact of mental imagery discrepancy in E-commerce product return. In: 46th European Marketing Academy (EMAC) Annual Conference, 23 – 26 May 2017, Groningen, Netherlands.