Digital relationship transformation; Online relationships

Rooney, Tara, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Bruce, Helen (2016) Digital discourses in relationship marketing literature 2006-2015 – review findings and future directions. In: 24th International Colloquium on Relationship Marketing, 6th-9th September 2016, Toulouse, France. (Submitted)

Higher Education, Group Personal Tutoring, Relational Pedagogy

Mundair, Julie and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2023) The benefits of group personal tutorials in relational pedagogy’. In: SHIFT 2023, 11th - 12th January 2023, University of Greenwich, Stockwell Street. (Unpublished)

Relationship marketing, customer experience, conceptualization

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 , Bruce, Helen and Rooney, Tara (2017) Reinvigorating Relationship Marketing: A Customer Experience Perspective. In: International Colloquium on Relationship Marketing, 12-15 September 2017, Munich. (Submitted)

Self-catering; Economic impact; Rural; Coastal

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kennell, James ORCID: 0000-0002-7877-7843 (2016) The Economic Impact of the Rural and Coastal Self-Catering Sector in England. Project Report. EASCO.

Social bonds, Attachment, Liking, Business relationships

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2015) Conceptualising four new social bonds in business relationships. In: 23rd International Colloquium on Relationship Marketing (ICRM) 2015, 15-17 September 2015, Hanken School of Economics, Helsinki, Finland. (Submitted)

Students as Partners, Engagement, Event Management, Co-creation, Peer teaching

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2017) Transforming a BA Events Management final year course using a Students as Partners strategy. In: SHIFT 2018, Friday, 5 January 2018, Greenwich Maritime Campus, Queen Anne Court. (Submitted)

advertising, standardisation, adaptation, advertising models, marketing mix,

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:https://doi.org/10.1362/146934708X378668)

attachment theory; social bond; closeness; security; professional service; business relationship

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Kuenzel, Sven (2024) An attachment theory perspective of professional service providers' social bonds with their clients. Industrial Marketing Management, 118. pp. 136-147. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2024.02.009)

auditing, customer loyalty, Poland

Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2008) Psychological bonds and their impact on behavioral loyalty in auditor-client relationships. Managerial Auditing Journal, 23 (4). pp. 328-344. ISSN 0268-6902 (doi:https://doi.org/10.1108/02686900810864291)

bonds, commitment, behavioural loyalty, auditor-client relationships, auditing

Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2008) The effect of bonds on loyalty towards auditors: the mediating role of commitment. The Service Industries Journal, 28 (5). pp. 685-700. ISSN 0264-2069 (Print), 1743-9507 (Online) (doi:https://doi.org/10.1080/02642060801988233)

business relationships, social bonds, relationship marketing,

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2013) Social bonds in clients’ business relationships with professional service providers. PhD thesis, University of Greenwich.

client loyalty, long-term clients, stock-exchange companies, auditors, accounting firms,

Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)

customer experience; services marketing; physical context; cross-disciplinary research

Bruce, Helen L, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Rooney, Tara (2023) Guest editorial. Investigating the effect of the physical context on customer experience. Journal of Services Marketing, 37 (6). pp. 689-699. ISSN 0887-6045 (doi:https://doi.org/10.1108/JSM-05-2023-0163)

drama, lecturer effectiveness, teaching effectiveness, student engagement

Robson, Robert, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Williams, Kevin (2024) “I notably watched and listened more”: enhancing lecturer effectiveness through drama-based techniques. Innovations in Education and Teaching International. ISSN 1470-3297 (Print), 1470-3300 (Online) (doi:https://doi.org/10.1080/14703297.2024.2314561)

festival experience; customer experience; brand experience; event design; digital environment; social environment

Fernandes, Jovan and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2023) The festival customer experience: a conceptual framework. International Journal of Event and Festival Management, 14 (1). pp. 23-40. ISSN 1758-2954 (doi:https://doi.org/10.1108/IJEFM-11-2021-0083)

microbusiness, women entrepreneurs, entrepreneurial decision-making, marketing decision-making, communities of practice, crisis management

Bruce, Helen L., Rooney, Tara and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2023) Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis. Journal of Marketing Management. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2023.2209584)

relationship management, social bond, attachment theory, B2B, security, closeness

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 , Kuenzel, Sven and Morrison, Alastair M. ORCID: 0000-0002-0754-1083 (2019) The ties that bind: an attachment theory perspective of social bonds in tourism. Current Issues in Tourism, 23 (22). pp. 2839-2865. ISSN 1368-3500 (Print), 1747-7603 (Online) (doi:https://doi.org/10.1080/13683500.2019.1677571)

relationship marketing, technology, customer experience, customer relationship, consumer relationship

Rooney, Tara, Krolikowska, Ewa ORCID: 0000-0002-0739-2110 and Bruce, Helen L. (2020) Rethinking relationship marketing as consumer led and technology driven: propositions for research and practice. Journal of Relationship Marketing, 20 (1). pp. 42-61. ISSN 1533-2667 (Print), 1533-2675 (Online) (doi:https://doi.org/10.1080/15332667.2020.1717276)

screencast videography; user testing; user experience; CX; UX; experience design; SMEs; website improvement

Kawaf, Fatema ORCID: 0000-0002-7089-7816 , Bruce, Helen, Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 , Rooney, Tara and Ngwakwe, Amarachi (2022) Using screencast videography as a customer experience and journey mapping tool: a case study. In: 12th Servsig2022, 16th - 18th June 2022, Glasgow, Scotland.

social bonds, attachment, business relationships, professional services,

Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2014) Can attachment theory explain why social bonds develop in business relationships? An exploratory study of professional service providers. In: ICRM 2014 Sustainable relationships: myth or reality? Newcastle University Business School, pp. 98-106.

social consciousness

Yassim, Mazia ORCID: 0000-0001-8835-7036 and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2019) Developing socially conscious students: can social consciousness be embedded through teaching? In: Academy of Marketing Conference 2019 - 52nd Annual Conference Proceedings. Regent's University London, London, UK, p. 89. ISBN 978-1527244856

student engagement, active learning, peer teaching

Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 and Abson, Emma (2015) Introducing learning strategies to increase student engagement on a BA Event Management final year course. In: ABS Learning Teaching and Student Experience Conference, 28-29 April 2015, Park Inn by Radisson Hotel, York, UK. (Unpublished)

theatre; Covid-19

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2021) Keeping in touch with your audience during a global pandemic. Sardines - Magazine for Amateur Theatre, 50. pp. 26-27. ISSN 2515-6756

theatre; Covid-19; 'new normal'

Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: 0000-0002-0739-2110 (2021) The ‘new normal’ for UK theatre? Sardines - Magazine for Amateur Theatre, 50. pp. 16-17. ISSN 2515-6756