Schmarsow, Prisca ORCID: https://orcid.org/0009-0003-6756-6420 (2025) Good content for the web. Manual. Prisca Schmarsow, Online.

Preview

PDF (Open Educational Resource) 52531 SCHMARSOW_Good_Content_For_The_Webs_(MANUAL)_2025.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB) | Preview

Abstract

This open educational resource addresses the pedagogical challenge of teaching effective web content creation and presentation. The resource examines the relationship between content quality and user experience, analysing visitor behaviour patterns and information-seeking strategies on the web. Drawing on established principles from Krug's usability research, the resource articulates evidence-based guidelines for producing accessible, scannable web content that serves diverse user needs. It explicates best practices for web copywriting, including the inverted pyramid structure, appropriate tone of voice, and effective use of typographic hierarchy. The resource critically evaluates text formatting and layout decisions, demonstrating how typographic choices affect legibility and accessibility. Through comparative analysis of professional web publications, the resource illustrates principles of user-centred design and content strategy. It addresses contemporary challenges including reader applications, parallax scrolling effects, and their impact on reading experience, providing students with frameworks for making informed design decisions that prioritise content accessibility and user engagement.

Item Type:	Monograph (Manual)
Uncontrolled Keywords:	content production, writing for the web, web publishing, design for web content
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty / School / Research Centre / Research Group:	Faculty of Law, Arts and Social Sciences Faculty of Law, Arts and Social Sciences > School of Design and Creative Industries
Last Modified:	24 Feb 2026 11:25
URI:	https://gala.gre.ac.uk/id/eprint/52531

Actions (login required)

View Item

Downloads