Schmarsow, Prisca ORCID: https://orcid.org/0009-0003-6756-6420 (2023) Portfolio Design Guide. Manual. © 2002-2026 Prisca Schmarsow, London.

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Abstract

This practical guide helps designers and developers create effective online portfolios that showcase their skills and attract professional opportunities. The guide opens by establishing why portfolios matter—even as hiring practices evolve, having work presented online in a curated, contextual format remains invaluable for making connections and promoting your abilities when opportunities arise. Rather than prescribing rigid rules, the guide emphasises that effective portfolios share common qualities: clear purpose, easy navigation, and authentic presentation. The goal is to give potential collaborators and employers insight into what you do best and how you work, with a "flavour" unique to you. Structured across six focused sections, the guide walks readers through the portfolio creation process. It begins with an introduction to portfolio purpose, then moves into practical advice on getting started. A dedicated section on crafting the about page addresses the crucial task of introducing yourself effectively. The showcasing section guides readers on presenting work with proper context, encouraging original projects over generic corporate-style pieces—authenticity trumps appearing bigger than you are. A gallery of exemplars provides inspiration through real-world examples, while an action plan helps readers move from planning to publication with clear next steps. Throughout, the guide encourages designers to feature work that reflects the type of projects they want to attract, presented as conversation starters rather than mere displays. The emphasis is on quality over quantity, originality over convention, and genuine self-presentation over manufactured professionalism. Written for emerging designers and students building their first professional presence online, this guide distils portfolio best practices into an accessible, encouraging resource that demystifies the process of putting your work into the world.

Item Type:	Monograph (Manual)
Uncontrolled Keywords:	web design, front end development, web publishing, presentation, inclusive design
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration
Faculty / School / Research Centre / Research Group:	Faculty of Law, Arts and Social Sciences Faculty of Law, Arts and Social Sciences > Centre for Creative Futures Faculty of Law, Arts and Social Sciences > School of Design and Creative Industries
Last Modified:	04 Feb 2026 08:20
URI:	https://gala.gre.ac.uk/id/eprint/52376

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