Murekian, Octavio, Phairor, Klairoong and Sudarshan, Surabil (2025) Balancing the scales: a reflection on technical and meta-skills in Higher Education. Compass: Journal of Learning and Teaching, 18 (1). pp. 18-21. ISSN 2044-0081 (doi:10.21100/compass.v18i1.1587)

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Abstract

This paper explores the balance between technical and meta-skills in higher education through the lens of marketing, emphasising the importance of both tool proficiency and critical thinking. While technical skills like data analytics and digital tools are essential, meta-skills such as creativity, adaptability and problem-solving remain crucial in a rapidly evolving industry. Through experiential learning, project-based assessments and technology-enhanced classrooms, we advocate a holistic approach that integrates both skill sets. Highlighting curriculum innovations that bridge this gap, the paper argues that fostering meta-skill development alongside technical expertise gives students the versatility, initiative and confidence to adapt to the rapid changes and unexpected demands of a very challenging and fluid working world. Teaching in the age of artificial intelligence (AI) feels like standing at a crossroads. On one path, the industry demands proficiency in managing cutting-edge tools and software; on the other, employers are desperate for graduates who can think critically, communicate effectively and adapt to constant change. As educators, we find ourselves asking: ‘Are we truly preparing students for the realities of a dynamic and unpredictable landscape or are we simply training them to operate software? Whilst our focus lies within the discipline of marketing, the imperative to embed meta-skills in pedagogy – particularly in the light of the rapid growth of AI – extends across all business disciplines and even further into the wider educational landscape.

Item Type:	Article
Uncontrolled Keywords:	meta-skills, technical skills, Higher Education marketing
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General) L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Publisher
Last Modified:	25 Sep 2025 11:33
URI:	https://gala.gre.ac.uk/id/eprint/51075

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