Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)

Preview

PDF (Presentation) 35218_YOON_ Advertising_education_in_multicultural_UK.pdf - Presentation Download (2MB) | Preview

Abstract

This presentation addresses current landscape of advertising education in UK Higher Education (HE). It focuses on the typology of advertising curriculum in multicultural UK HE, cultural difference in classroom activities and assessment between Chinese students and home students, and decolonising curriculum and pedagogy to support Chinese students.

Item Type:	Conference or Conference Paper (Lecture)
Uncontrolled Keywords:	advertising education, UK HE, multicultural HE
Subjects:	H Social Sciences > HF Commerce L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Marketing Research Group (MRG)
Last Modified:	01 Mar 2022 10:07
URI:	http://gala.gre.ac.uk/id/eprint/35218

Actions (login required)

View Item

Downloads