Frischer, Bernard and Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 (2025) From Virtual Tourism 1.0 to 2.0: Applying New Media to Support Sustainable Research, Conservation, Communication, and Accessibility. In: Proceedings of the 26th International Conference on Cultural Heritage and New Technologies, 2nd November - 4th November 2021, City Hall Vienna, Austria. Propylaeum ebook series . Propylaeum, Heidelberg.

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Abstract

Through the introduction of Yorescape™, a streaming app for virtual tourism developed by Flyover Zone, this article explores the implication and application of virtual tourism on the cultural heritage tourism sector. Examining the features of current virtual tours in comparison to those offered by Yorescape, the concepts of Virtual Tourism 1.0 and Virtual Tourism 2.0 are introduced and viewed through the lenses of presence, immersion, interactivity, social engagement, accessibility, and user empowerment. Differences in information reliability, creation, and transparency between the two are also explored before a model on third-party peer-reviewed virtual experiences is presented.

Item Type:	Conference Proceedings
Title of Proceedings:	Proceedings of the 26th International Conference on Cultural Heritage and New Technologies, 2nd November - 4th November 2021, City Hall Vienna, Austria
Uncontrolled Keywords:	virtual tourism, Yorescape, peer review, metaverse, 3D reconstruction
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing
Last Modified:	02 May 2025 11:15
URI:	http://gala.gre.ac.uk/id/eprint/50303

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