Oyebanjo, Anuoluwapo Olufunke ORCID: https://orcid.org/0000-0002-6655-9726, Brown, Lucy and Davies, Rosamund ORCID: https://orcid.org/0000-0001-8645-8271 (2021) Teaching media production: understanding unconscious bias in creative idea development. Media Education Research Journal, 10 (1&2). pp. 1-11. ISSN 2754-0073 (Online) (doi:10.5281/zenodo.5763747)

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Abstract

Drawing on initial findings based on observations, surveys and
interviews with a range of new entrants and established television
professionals, carried out during an 18 month period working
with a talent development scheme, we discuss the perspectives
these findings have given us on teaching practices within our own
institutions and how we are seeking to bring these insights into
changing these practices. In particular we discuss the way that the
presence of unconscious bias and assumed consensus within the
idea development process can reinforce structural inequalities,
militating against the aims of broadcasters to produce a truly
diverse range of programmes. We propose that it is equally
important for media educators to be aware of the presence of
unconscious bias and of ways of tackling it in relation to creative
idea development within the academy. We discuss both the
barriers and potential solutions for an inclusive approach to the
idea development process.

Item Type:	Article
Uncontrolled Keywords:	unconscious bias; ideas development; diversity; media
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General) N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / School / Research Centre / Research Group:	Faculty of Liberal Arts & Sciences Faculty of Liberal Arts & Sciences > School of Stage and Screen
Last Modified:	27 Mar 2024 10:25
URI:	http://gala.gre.ac.uk/id/eprint/42696

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