Sorrentino, Miriam ORCID: https://orcid.org/0000-0003-1198-4562 (2023) New degrees co-created with industry to effect social change. Makings: A Journal Researching the Creative Industries, 4 (1). pp. 1-14. ISSN 2752-3861 (Online)

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Abstract

New degrees can be co-created with industry to effect social change. The newly validated BA (Hons) in Creative Advertising and Art Direction at the University of Greenwich has been co-designed with industry partner M&C Saatchi following initial consultancy work by Miriam Sorrentino. It has developed from the learnings from The Carbon Academy, an on-going joint project with M&C Saatchi and the University of Greenwich. Both The Carbon Academy and the Creative Advertising and Art Direction degree seek to address a significant issue in advertising creative departments, and creative industries more generally; people who identify as female or non-binary account for relatively small numbers. This is compounded by the generally poor representation of people in terms of ethnicity, sexual orientation, age, and disability.

This paper examines how we can engage with industry to consider representation, the student journey and student interests, the development of cultural and social capital, and co-design processes for better degree design. While this paper looks specifically at our approach in Creative Advertising and Art Direction, any school or department with a major discipline can similarly work with industry to create new degrees.

Item Type:	Article
Uncontrolled Keywords:	creative industries; creative advertising; diversity; inclusivity; degree; curriculum; co-design; industry collaboration
Subjects:	H Social Sciences > H Social Sciences (General) L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / School / Research Centre / Research Group:	Faculty of Liberal Arts & Sciences Faculty of Liberal Arts & Sciences > School of Design (DES)
Last Modified:	26 Apr 2023 13:56
URI:	http://gala.gre.ac.uk/id/eprint/41816

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