Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods
Kennell, James ORCID: 0000-0002-7877-7843 and Sitz, Rebekah (2010) Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods. In: Global Event Congress IV, 14-16 Jul 2010, Leeds Metropolitan University. Leeds, UK.
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PDF (Greening Bonnaroo: Exploring the rhetoric and reality of a sustainable festval through micro-ethngraphic methods’ in the proceedings of the Global Events Congress IV, 14-16 July 2010, Leeds, UK)
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Abstract
This research revealed that the greening policies of the Bonnaroo Festival are translated into sustainable event practice through: educational activities for volunteers and festival-goers, the creation of spaces of hyper-sustainability within the event and the embedding of green issues into the core values of the event. By using micro-ethnographic methods within a qualitative case study to compare the rhetoric of the festival with the practices occurring within it, the researchers have been able to make a number of recommendations for continuing and deepening the greening policies of this event, including a need to increase the scope and influence of the spaces of hyper-sustainability within the festival so as to broaden their localised impact and increasing direct engagement with festival goers on environmental issues.
Item Type: | Conference or Conference Paper (Paper) |
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Additional Information: | Paper presented at the Global Events Congress IV: Events and Festivals Research: State of the Art, incorporating the 8th AEME Events Management Educators Forum, held 14-16 July 2010, Leeds, UK. |
Uncontrolled Keywords: | event management, sustainability, greening, festivals |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > GV Recreation Leisure |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 02 Sep 2020 18:17 |
URI: | http://gala.gre.ac.uk/id/eprint/3950 |
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