Kennell, James ORCID: https://orcid.org/0000-0002-7877-7843 and Sitz, Rebekah (2010) Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods. In: Global Event Congress IV, 14-16 Jul 2010, Leeds Metropolitan University. Leeds, UK.

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Abstract

This research revealed that the greening policies of the Bonnaroo Festival are translated into sustainable event practice through: educational activities for volunteers and festival-goers, the creation of spaces of hyper-sustainability within the event and the embedding of green issues into the core values of the event. By using micro-ethnographic methods within a qualitative case study to compare the rhetoric of the festival with the practices occurring within it, the researchers have been able to make a number of recommendations for continuing and deepening the greening policies of this event, including a need to increase the scope and influence of the spaces of hyper-sustainability within the festival so as to broaden their localised impact and increasing direct engagement with festival goers on environmental issues.

Item Type:	Conference or Conference Paper (Paper)
Additional Information:	Paper presented at the Global Events Congress IV: Events and Festivals Research: State of the Art, incorporating the 8th AEME Events Management Educators Forum, held 14-16 July 2010, Leeds, UK.
Uncontrolled Keywords:	event management, sustainability, greening, festivals
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > GV Recreation Leisure
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Organisation Organisation Organisation Author Author
Last Modified:	02 Sep 2020 18:17
URI:	http://gala.gre.ac.uk/id/eprint/3950

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