Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2021) The ‘new normal’ for UK theatre? Sardines - Magazine for Amateur Theatre, 50. pp. 16-17. ISSN 2515-6756

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Abstract

The global pandemic put a sudden hold on the world, and while different economies and industries are slowly firing up again trying to get back to normal business, most theatres remain closed. In fact, theatre and other forms of live entertainment are among those industries that have suffered the most and stayed closed for longest. But theatre is innovative, creative and eager to thrive. From prerecorded online releases over live-streamed performances to drive-in theatre, the industry is desperate to find ways to survive until social distancing guidance allows venues to reopen to economically viable numbers of audience members.

Item Type:	Article
Uncontrolled Keywords:	theatre; Covid-19; 'new normal'
Subjects:	H Social Sciences > HC Economic History and Conditions P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business > Tourism Research Centre Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Publisher
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/39040

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