Heinrichs, Liza, Kuenzel, Sven and Krolikowska-Adamczyk, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2021) Keeping in touch with your audience during a global pandemic. Sardines - Magazine for Amateur Theatre, 50. pp. 26-27. ISSN 2515-6756

Preview

PDF (Scanned article from magazine) 39039_KUENZEL_Keeping_in_touch_with_your_audience_during_a_global_pandemic.pdf - Published Version Download (5MB) | Preview

Abstract

The audience is the heart and soul of theatre. In the time of Shakespeare or even during the Roman Empire, if the audience didn't like the performance enough to show up, the curtain wouldn't rise. Today it wouldn't be as drastic, but the audience's power is still undeniable. Productions have shut down early because of poor ticket sales. Without an audience, a production can't break even, let alone make a return on its investment. When creating a new theatre, a key factor is audience response to plots, characters -and depending on the genre- songs. Are they relatable? Is the audience going to care about them? Will they keep the audience engaged?

Item Type:	Article
Uncontrolled Keywords:	theatre; Covid-19
Subjects:	H Social Sciences > HC Economic History and Conditions P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The Theater T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Publisher
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/39039

Actions (login required)

View Item

Downloads