Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2023) Creative approaches to user experience in entrepreneurial startups: emerging impact from screencast videography. In: UKAIS Annual Conference 2023, 20th - 21st April 2023, University of Kent. (Unpublished)

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Abstract

Academic research and industry reports unanimously agree on the importance of understanding and improving user experience and customer journeys. However, for small businesses, particularly entrepreneurs and startups, resources are limited and are usually deployed for the operational aspect of the business. Testing methods and solutions can often be complex, time-consuming or outwith the reach of startups. In this paper, we showcase how using the innovative, visual research method of Screencast Videography to assist entrepreneurial startups can offer easy and accessible solutions that can transform the way businesses approach UX and customer journey testing. The paper focuses on the emerging impact and tangible results of employing a screencast videography approach to testing and improving the digital interface of a startup business.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	screencast videography; user experience; customer experience; UX; UI; research impact; creative methods; startups; SMEs; visual research
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HB Economic Theory N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	02 Mar 2023 09:26
URI:	http://gala.gre.ac.uk/id/eprint/38561

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