Koohang, Alex, Nord, Jeretta Horn, Ooi, Keng-Boon, Tan, Gary Wei-Han, Al-Emran, Mostafa, Aw, Eugene Cheng-Xi, Baabdullah, Abdullah Mohammed, Buhalis, Dimitrios, Cham, Tat-Huei, Dennis, Charles, Dutot, Vincent, Dwivedi, Yogesh K., Hughes, Laurie, Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Pandey, Neeraj, Phau, Ian, Raman, Ramakrishnan, Sharma, Anshuman, Sigala, Marianna, Ueno, Akiko and Wong, Lai-Wan (2023) Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63 (3). pp. 735-765. ISSN 0887-4417 (Print), 2380-2057 (Online) (doi:10.1080/08874417.2023.2165197)

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Abstract

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Item Type:	Article
Uncontrolled Keywords:	metaverse; marketing; tourism; hospitality; manufacturing; operations management; education; the retailing industry; banking services; healthcare; human resource; management
Subjects:	H Social Sciences > HB Economic Theory Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Marketing Research Group (MRG)
Last Modified:	03 Feb 2024 01:38
URI:	http://gala.gre.ac.uk/id/eprint/38382

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