Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Screencast videography: understanding experience in the metaverse. In: Future Visualities: Visual Methods & Ethnography in Interdisciplinary Research Symposium, 1st June 2022, Edinburgh Napier University. (Unpublished)

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Abstract

In today’s fast-paced, data-rich, dynamic, social, and visual world, many of our experiences, activities and daily interactions have shifted to the digital realm – accelerated by the covid19 pandemic. Socializing, dating, gambling, shopping, consumption, and searching for information, ideas, and solutions are just some of the many things we do online. And with the advances in AR and VR technologies, our current digital lives are about to be transformed within the newly established metaverse – a socially and technologically engineered space. Crossing into this digital realm necessitates a new way of thinking and adopting an innovative approach to studying digital experiences, digital selves, and digital life. I present Screencast Videography (SCV) as a novel research method that enables the videographic research of digital interactions and experiences. Using videos of screen activities and outputs (screencasts) for data collection, SCV captures digitally-occurring experiences and interactions in visual and dynamic forms. The method offers unique insights beyond the already established in-depth qualitative and often visual methodologies such as Netnography and Digital Ethnography. Indeed, the accessibility of content, especially visual content, on social media has been low-hanging fruit for researchers in this field. However, whilst these methods have had burgeoning success, they focus mainly on the digital footprint – the trace users leave behind in the form of posts, comments, reactions, etc. SCV came to light to bridge the epistemological gap in understanding digital experiences and interactions as it moves beyond the digital footprint and captures the true visual and dynamic nature of digital experience.

Item Type:	Conference or Conference Paper (Keynote)
Uncontrolled Keywords:	metaverse; screencast; videography; visual research; visual methods; digital; experience; AI; virtual influencers
Subjects:	B Philosophy. Psychology. Religion > BF Psychology N Fine Arts > N Visual arts (General) For photography, see TR Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/36752

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