Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2022) Social Media Marketing for SMEs. In: Social Media Marketing Seminar, 25 January 2022, Online. (Unpublished)

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Abstract

This talk is directed at small and medium enterprises on the strategic use of social media marketing. Combining theoretical approaches such as cultural branding (Douglas Holt) and marketing in practice perspectives (Seth Godin), the talk discusses the art of cutting through the noise on social media.

Item Type:	Conference or Conference Paper (Speech)
Uncontrolled Keywords:	social media, marketing, SMM, SNS, cultural branding, purple cow, crowdculture, branding, target audience, social media strategy
Subjects:	H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/35063

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