Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2019) Brand Guideline: Effort towards Brand Consistency in B2B SME Branding. In: ERASMUS Visit to Abo Akademi University, 13 Apr 2019, Abo Akademi University, Finland. (Unpublished)

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Item Type:	Conference or Conference Paper (Lecture)
Uncontrolled Keywords:	brand, guideline, SME, B2B
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	04 Dec 2019 12:44
URI:	http://gala.gre.ac.uk/id/eprint/26154

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