Brand Guideline: Effort towards Brand Consistency in B2B SME Branding
Tools
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Brand Guideline: Effort towards Brand Consistency in B2B SME Branding. In: ERASMUS Visit to Abo Akademi University, 13 Apr 2019, Abo Akademi University, Finland. (Unpublished)
|
PDF (Presentation)
26154 MOGAJI_Brand_Guideline_Consistency_In_B2B_SME_Branding_(Presentation)_2019.pdf - Presentation Download (2MB) | Preview |
Item Type: | Conference or Conference Paper (Lecture) |
---|---|
Uncontrolled Keywords: | brand, guideline, SME, B2B |
Subjects: | H Social Sciences > H Social Sciences (General) |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Last Modified: | 04 Dec 2019 12:44 |
URI: | http://gala.gre.ac.uk/id/eprint/26154 |
Actions (login required)
View Item |
Downloads
Downloads per month over past year
Altmetric