Hirst, Nicola (2014) Everything looks the same in digital design. In: DRHA Conference 2014, 31 August - 2 September 2014, University of Greenwich, London, UK. (Unpublished)

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Abstract

As design matures within the digital realm how far have we dealt with the paradigm of the laptop aesthetic? Have we lost the humanity within design and consequentially enthused our audiences into lethargy? Are the human elements of design more empathetic to our audiences, who unable to distinguish through the vanilla digital morass, are looking for something of familiarity to grab onto? For those designers, lucky enough to have either the access, funds and time to explore these processes is there enough evidence to justify that time spent on design ‘making’ is money well spent? This paper investigates whether the tangible mark is more evocative than the digital mark and if there is space for digital error or chance.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Graphic Design, Design Education, Production, Process, Digital, Craft, Experimentation, Chance
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Faculty / School / Research Centre / Research Group:	Faculty of Liberal Arts & Sciences Faculty of Liberal Arts & Sciences > School of Design (DES)
Related URLs:	Organisation
Last Modified:	30 May 2017 16:27
URI:	http://gala.gre.ac.uk/id/eprint/17122

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