Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

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Abstract

Dr Wilson aims to share his thoughts and findings concerning the management issues concerning the Industrialization and Operationalization of Halal commodities, linked to consumption and consumerism.

Halal in the current marketplace is demonstrating tendencies towards a reliance on being product driven - where, product quality and compliance drives the atomization and judging of ingredients. However, Dr Wilson raises the question whether commercial Halal practices should be more people-driven and people-centric?

Furthermore, Dr Wilson finds that three arguments are usually presented to justify the imperative for operationalizing Halal business models, which are: an Economic argument; Consumer-based perspective; and Geopolitical imperative.

Nevertheless, within these there still remain gaps of understanding and further opportunities, which will be discussed. A focus of Dr Wilson’s talk is to encourage new conceptual arguments of relevance and practical use when creating Halal branded commodities, with additional consideration given to the Japanese experience.

Item Type:	Conference or Conference Paper (Lecture)
Additional Information:	[1] Invited Guest lecture at the Tokyo Institute of Technology.
Uncontrolled Keywords:	Halal, branding, Muslim consumer behaviour, Japanese consumer behaviour, internationalisation, globalisation, operations management, food technology, supply chain management, hospitality and tourism
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	14 Oct 2016 09:28
URI:	http://gala.gre.ac.uk/id/eprint/11788

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