Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods
Kennell, James and Sitz, Rebekah (2010) Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods. In: Global Event Congress IV, 14-16 Jul 2010 , Leeds Metropolitan University. Leeds, UK.
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This research revealed that the greening policies of the Bonnaroo Festival are translated into sustainable event practice through: educational activities for volunteers and festival-goers, the creation of spaces of hyper-sustainability within the event and the embedding of green issues into the core values of the event. By using micro-ethnographic methods within a qualitative case study to compare the rhetoric of the festival with the practices occurring within it, the researchers have been able to make a number of recommendations for continuing and deepening the greening policies of this event, including a need to increase the scope and influence of the spaces of hyper-sustainability within the festival so as to broaden their localised impact and increasing direct engagement with festival goers on environmental issues.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Paper presented at the Global Events Congress IV: Events and Festivals Research: State of the Art, incorporating the 8th AEME Events Management Educators Forum, held 14-16 July 2010, Leeds, UK.|
|Uncontrolled Keywords:||event management, sustainability, greening, festivals|
|Subjects:||G Geography. Anthropology. Recreation > G Geography (General)|
G Geography. Anthropology. Recreation > GV Recreation Leisure
|School / Department / Research Groups:||School of Business|
School of Business > Department of Marketing, Events & Tourism
|Last Modified:||22 Sep 2011 10:58|
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