Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods

Kennell, James and Sitz, Rebekah (2010) Greening Bonnaroo: exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods. In: Global Event Congress IV, 14-16 Jul 2010 , Leeds Metropolitan University. Leeds, UK.

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Abstract

This research revealed that the greening policies of the Bonnaroo Festival are translated into sustainable event practice through: educational activities for volunteers and festival-goers, the creation of spaces of hyper-sustainability within the event and the embedding of green issues into the core values of the event. By using micro-ethnographic methods within a qualitative case study to compare the rhetoric of the festival with the practices occurring within it, the researchers have been able to make a number of recommendations for continuing and deepening the greening policies of this event, including a need to increase the scope and influence of the spaces of hyper-sustainability within the festival so as to broaden their localised impact and increasing direct engagement with festival goers on environmental issues.

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