advertising

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

Ambivalence

Brooks, Ashley S., Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent homoprejudice towards gay men: Conceptual development and theory validation. Journal of Homosexuality, 67 (9). pp. 1261-1289. ISSN 0091-8369 (Print), 1540-3602 (Online) (doi:https://doi.org/10.1080/00918369.2019.1585729)

Ambivalent sexism

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-011-0112-4)

Attitudes

Brooks, Ashley S., Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent homoprejudice towards gay men: Conceptual development and theory validation. Journal of Homosexuality, 67 (9). pp. 1261-1289. ISSN 0091-8369 (Print), 1540-3602 (Online) (doi:https://doi.org/10.1080/00918369.2019.1585729)

cross-cultural

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

cross-national

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

explicit gender attitudes

Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

Gay Men

Brooks, Ashley S., Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent homoprejudice towards gay men: Conceptual development and theory validation. Journal of Homosexuality, 67 (9). pp. 1261-1289. ISSN 0091-8369 (Print), 1540-3602 (Online) (doi:https://doi.org/10.1080/00918369.2019.1585729)

gender

Lobban, Rosemary ORCID: 0000-0001-7680-8514 , Luyt, Russell ORCID: 0000-0003-3842-0273 , Martin, Sam, Brooks, Ashley, McDermott, Daragh and Zawisza, Magdalena (2019) Right-wing populism and safe identities. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 76-93. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:https://doi.org/10.1080/18902138.2019.1701795)

gender attitudes

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-011-0112-4)

gender portrayal

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

gender roles

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

gender stereotypes

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

gendered advertising

Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

implicit gender attitudes

Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

paper IAT

Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

Poland

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-011-0112-4)

political masculinities

Lobban, Rosemary ORCID: 0000-0001-7680-8514 , Luyt, Russell ORCID: 0000-0003-3842-0273 , Martin, Sam, Brooks, Ashley, McDermott, Daragh and Zawisza, Magdalena (2019) Right-wing populism and safe identities. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 76-93. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:https://doi.org/10.1080/18902138.2019.1701795)

Prejudice

Brooks, Ashley S., Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent homoprejudice towards gay men: Conceptual development and theory validation. Journal of Homosexuality, 67 (9). pp. 1261-1289. ISSN 0091-8369 (Print), 1540-3602 (Online) (doi:https://doi.org/10.1080/00918369.2019.1585729)

right-wing populism

Lobban, Rosemary ORCID: 0000-0001-7680-8514 , Luyt, Russell ORCID: 0000-0003-3842-0273 , Martin, Sam, Brooks, Ashley, McDermott, Daragh and Zawisza, Magdalena (2019) Right-wing populism and safe identities. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 76-93. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:https://doi.org/10.1080/18902138.2019.1701795)

safe identities

Lobban, Rosemary ORCID: 0000-0001-7680-8514 , Luyt, Russell ORCID: 0000-0003-3842-0273 , Martin, Sam, Brooks, Ashley, McDermott, Daragh and Zawisza, Magdalena (2019) Right-wing populism and safe identities. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 76-93. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:https://doi.org/10.1080/18902138.2019.1701795)

sex roles

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

sexism

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

sexualities

Lobban, Rosemary ORCID: 0000-0001-7680-8514 , Luyt, Russell ORCID: 0000-0003-3842-0273 , Martin, Sam, Brooks, Ashley, McDermott, Daragh and Zawisza, Magdalena (2019) Right-wing populism and safe identities. NORMA: International Journal for Masculinity Studies, 15 (1). pp. 76-93. ISSN 1890-2138 (Print), 1890-2146 (Online) (doi:https://doi.org/10.1080/18902138.2019.1701795)

South Africa

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-011-0112-4)

Stereotype Content

Brooks, Ashley S., Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent homoprejudice towards gay men: Conceptual development and theory validation. Journal of Homosexuality, 67 (9). pp. 1261-1289. ISSN 0091-8369 (Print), 1540-3602 (Online) (doi:https://doi.org/10.1080/00918369.2019.1585729)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-cultural sexism and the effectiveness of gender (non)traditional advertising: A comparison of purchase intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11–12). pp. 738-751. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-018-0906-8)

transition to democracy

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

United Kingdom

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-011-0112-4)