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Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 , Zawadzka, Anna Maria and Buczny, Jacek (2016) Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2016.1234369)

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 0958-9236 (Print), 1465-3869 (Online) (doi:https://doi.org/10.1080/09589236.2013.803952)

Zawisza, Magdalena and Lobban, Rosemary ORCID: 0000-0001-7680-8514 (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

Zawisza, Magdalena, Luyt, Russell ORCID: 0000-0003-3842-0273 and Zawadzka, Anna Maria (2012) Ambivalence toward men: Comparing sexism among Polish, South African and British university students. Sex Roles, 66 (7). pp. 453-467. ISSN 0360-0025 (Print), 1573-2762 (Online) (doi:https://doi.org/10.1007/s11199-011-0112-4)