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Items where Author is "Hinson, Robert"

Items where Author is "Hinson, Robert"

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advertising Africa African b corporation brand development branding certifications choice criteria co-creation coloniality of being coloniality of knowledge competition consumer behaviour content analysis decolonisation emerging economies emerging markets green marketing healthcare higher education higher education market industry influence Islamic education Islamic marketing league table market dynamics marketing marketing communication marketing mix marketisation mission statement Nigeria position positioning practice private university public university ranking student choice students sustainability thematic analysis theoretical framework universities university value vision statement
Number of items: 66.

advertising

Kieu, Tai, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Africa

Hinson, Robert and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kieu, Tai, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

African

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

b corporation

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

brand development

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

branding

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kieu, Tai, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

certifications

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

choice criteria

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

co-creation

Hinson, Robert and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

coloniality of being

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

coloniality of knowledge

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

competition

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

consumer behaviour

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

content analysis

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

decolonisation

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

emerging economies

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

emerging markets

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

green marketing

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

healthcare

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

higher education

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kieu, Tai, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

higher education market

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

industry

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

influence

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

Islamic education

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Islamic marketing

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

league table

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

market dynamics

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

marketing

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kieu, Tai, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

Hinson, Robert, Adeola, Ogechi, Limbu, Yam B and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2019) Marketing in Healthcare-related Industries. Information Age Publishing, Charlotte, North Carolina. (In Press)

marketing communication

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

marketing mix

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

marketisation

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Marketisation in higher education in Africa: new directions for a decolonising continent. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

mission statement

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Nigeria

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

position

Ndofirepi, Elizabeth, Farinloye, Temitope and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Marketing mix in a heterogenous higher education market: a case of Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

positioning

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

practice

Kieu, Tai, Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Mwebesa, Christine, Sarofin, Samer, Soetan, Taiwo and Vululle, S Pee (2020) Marketing higher education in Africa: moving from research to practice. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Strategic Marketing of Higher Education in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367336356

private university

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

public university

Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

ranking

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

student choice

Hinson, Robert and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

students

Hinson, Robert and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

sustainability

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2022) Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam. In: Adeola, Ogechi, Hinson, Robert and Sakkthivel, M, (eds.) Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, pp. 233-255. ISBN 978-3030955809; 978-3030955830; 978-3030955816 (doi:10.1007/978-3-030-95581-6_10)

thematic analysis

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

theoretical framework

Nguyen, P and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2023) A theoretical framework for the influence of green marketing communication on consumer behaviour in emerging economies. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Adeola, Ogechi, Adisa, Isaiah, Hinson, Robert, Mukonza, Chipo and Kirgiz, Ayça Can, (eds.) Green Marketing in Emerging Economies: A Communications Perspective. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE) . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 253-274. ISBN 978-3030825720; 978-3030825713; 978-3030825744 (doi:10.1007/978-3-030-82572-0_11)

universities

Hinson, Robert and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

Sirajudeen, Adam, Wayne, Thomas and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Towards an understanding of Islamic private universities in Africa. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

university

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

Kiraka, Ruth, Maringe, Felix, Kanyutu, Watiri and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) University league tables and ranking systems in Africa: emerging prospects, challenges and opportunities. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

value

Hinson, Robert and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:10.1007/978-3-030-39379-3_2)

vision statement

Vasudeva, Savdeep and Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Paving the way for world domination: analysis of African universities' mission statement. In: Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

This list was generated on Sun Dec 22 13:22:43 2024 UTC.