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Items where Author is "Fatima, Mehreen"

Items where Author is "Fatima, Mehreen"

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brand evangelism brand sustainability consumer perception corporate brands Green advertising Green brand image Green brand trust
Number of items: 7.

brand evangelism

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

brand sustainability

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

consumer perception

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

corporate brands

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

Green advertising

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

Green brand image

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

Green brand trust

Fatima, Mehreen, Ahmed, Qazi ORCID logoORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID logoORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

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