Article

Fatima, Mehreen, Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2025) Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector. . International Journal of Marketing, Communication and New Media, 17:914. pp. 6-25. ISSN 2182-9306 (doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)

Fatima, Mehreen ORCID: https://orcid.org/0000-0002-9237-3116, Ahmed, Qazi Mohammed ORCID: https://orcid.org/0000-0002-9237-3116 and Paracha, Osman (2024) Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials. Foresight: The journal of future studies, strategic thinking and policy, 26 (5). pp. 867-885. ISSN 1463-6689 (Print), 1465-9832 (Online) (doi:10.1108/FS-12-2022-0177)