Items where Author is "Fatima, Mehreen"
Number of items: 1.
Fatima, Mehreen, Ahmed, Qazi ORCID: https://orcid.org/0000-0002-9237-3116 and Nazir, Muhammad Arsalan
ORCID: https://orcid.org/0000-0001-5416-9010
(2025)
Exploring the influence of corporate sustainability on consumer perceptions of brand sustainability within the Fast-Moving Consumer Goods (FMCG) sector.
. International Journal of Marketing, Communication and New Media, 17:914.
pp. 6-25.
ISSN 2182-9306
(doi:10.54663/2182-9306.2025.SpecialIssueIM.6-25)