Skip navigation

Items where Author is "Danbury, Annie"

Items where Author is "Danbury, Annie"

[up] Up a level
Group by: Item Type | Uncontrolled Keywords | No Grouping
attitude to advertisement attitude to brand banks brand communication emotional branding UK
Number of items: 6.

attitude to advertisement

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

attitude to brand

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

banks

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

brand communication

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

emotional branding

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

UK

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:10.1108/JPBM-07-2016-1285)

This list was generated on Sun Dec 22 13:49:08 2024 UTC.