Items where Author is "Danbury, Annie"
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Article
Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
and Danbury, Annie
(2017)
Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands.
Journal of Product and Brand Management, 26 (6).
pp. 531-544.
ISSN 1061-0421
(doi:https://doi.org/10.1108/JPBM-07-2016-1285)