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Items where Author is "Danbury, Annie"

Items where Author is "Danbury, Annie"

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Article

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Danbury, Annie (2017) Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. Journal of Product and Brand Management, 26 (6). pp. 531-544. ISSN 1061-0421 (doi:https://doi.org/10.1108/JPBM-07-2016-1285)

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