Items where Author is "Danbury, Annie"
![[up]](/style/images/multi_up.png)
Up a levelNumber of items: 1.
Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842 and Danbury, Annie
(2017)
Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands.
Journal of Product and Brand Management, 26 (6).
pp. 531-544.
ISSN 1061-0421
(doi:10.1108/JPBM-07-2016-1285)