Items where Author is "Czarnecka, Barbara"

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content analysis emotional advertising interviews loan advertisments UK

Number of items: 5.

content analysis

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

emotional advertising

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

interviews

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

loan advertisments

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

UK

Czarnecka, Barbara and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38 (3). pp. 756-776. ISSN 0265-2323 (doi:https://doi.org/10.1108/IJBM-07-2019-0249)

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