Items where Author is "Czarnecka, Barbara"
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Czarnecka, Barbara and Mogaji, Emmanuel 
ORCID: https://orcid.org/0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:10.1108/IJBM-07-2019-0249)