Items where Author is "Czarnecka, Barbara"
 | Up a level |
Jump to: Article
Number of items: 1.
Article
Czarnecka, Barbara and Mogaji, Emmanuel
ORCID: 0000-0003-0544-4842
(2019)
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.
International Journal of Bank Marketing, 38 (3).
pp. 756-776.
ISSN 0265-2323
(doi:https://doi.org/10.1108/IJBM-07-2019-0249)