cross-cultural comparison, consumption, football club merchandise, Argentina, England

Wilde, Nicholas (2014) Cross-cultural comparison of the consumption of football club merchandise in Argentina and England. In: Sport Business Centre Seminar Series, 6 Oct 2014, Birkbeck Sports Business Centre, Birkbeck, University of London, UK. (Unpublished)

events management, events industry,

Bladen, Charles, Kennell, James ORCID: 0000-0002-7877-7843 , Abson, Emma and Wilde, Nick (2012) Events management: an introduction. Routledge / Taylor & Francis Group, Abingdon, UK. ISBN 978-0-415-57741-0

football, soccer, social, cultural, capital, change, policy, Bourdieu

Holden, Philip and Wilde, Nicholas (2004) Defense or attack? Can soccer clubs help tackle social exclusion? In: ISTR Sixth International Conference, 11-14 Jul 2004, Toronto, Canada. (Unpublished)

marketing, PR, shoestring, small business, public relations

Holden, Philip R. and Wilde, Nick (2011) Marketing and PR: getting customers and keeping them...without breaking the bank. Business on a Shoestring . A & C Black Publishers Limited, London, UK. ISBN 9781408139882 (pbk)

small business, marketing, PR, public relations

Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467

sports marketing, football

Wilde, Nick and Holden, Philip R. (2008) Exploited or soccer-mad?: fans' attitudes to the marketing of replica shirts. Early findings from an international comparative survey. In: Academy of Marketing Annual Conference 2008 (AM 2008), 8-10 Jul 2008, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland. (Unpublished)