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Nguyen, Duc Cuong and Tull, John ORCID: https://orcid.org/0000-0003-1884-6904 (2022) Context and contextualization: the extended case method in qualitative international business research. Journal of World Business, 57 (5):101348. ISSN 1090-9516 (Print), 1878-5573 (Online) (doi:10.1016/j.jwb.2022.101348)