Skip navigation

The danger of impersonalisation in mass personalised learning

The danger of impersonalisation in mass personalised learning

Kiernan, Mary and Stoneham, Raymond (2010) The danger of impersonalisation in mass personalised learning. In: Walker, Simon, Ryan, Malcolm and Teed, Robert, (eds.) Making it personal. Educational Development . University of Greenwich, Greenwich, UK, pp. 19-24. ISBN 978-1-86166-262-0

10_92.pdf - Published Version

Download (47kB)


This paper discusses the dichotomy between socialisation and personalisation, and questions whether the two can coexist. It presents evidence that socialisation does lead to improved student achievement and that there is a significant issue with personalisation, in that it limits social discovery because it does not cater for the development of an energetic learning community to share and exchange information. This is particularly relevant in the context of mass personalisation and must be a key consideration when developing personalised learning environments.

Item Type: Book Section
Additional Information: [1] Presented at the 7th e-learning@greenwich conference, Making IT Personal, University of Greenwich, 8 Jul 2009
Uncontrolled Keywords: Socialisation versus personalisation, mass personalisation
Subjects: H Social Sciences > HT Communities. Classes. Races
L Education > LB Theory and practice of education
Pre-2014 Departments: School of Computing & Mathematical Sciences
School of Computing & Mathematical Sciences > Department of Computing and Information Systems
Related URLs:
Last Modified: 14 Oct 2016 09:17
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics