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Risk and health communication during covid-19: a linguistic landscape analysis

Risk and health communication during covid-19: a linguistic landscape analysis

Kalocsanyiova, Erika ORCID: 0000-0002-3535-1084, Essex, Ryan ORCID: 0000-0003-3497-3137 and Poulter, Damian ORCID: 0000-0003-2521-5959 (2021) Risk and health communication during covid-19: a linguistic landscape analysis. Health Communication. ISSN 1041-0236 (Print), 1532-7027 (Online) (In Press) (doi:https://doi.org/10.1080/10410236.2021.1991639)

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Abstract

Since the outbreak of Covid-19 health communicators around the globe have had to reach, urge, and persuade individuals and communities to adopt appropriate health protective behaviors. They have used a mix of communication channels, including outdoor media and public signage which are the focus of this paper. Drawing on a comparative linguistic landscape analysis, this paper critically examined the amount, content, and prominence of Covid-19 signage in Hackney, a London borough severely hit by the first wave of the pandemic. Having analyzed 1288 signs collected between May and July 2020, we found significant differences in Covid-19 signage between deprived and less deprived areas. These differences (e.g., in messaging about staying at home) have created inequalities in access to Covid-19 related health information and guidance. We also explored the changes in Covid-19 signage over time and the tailoring of risk and health messages to minority communities.

Item Type: Article
Uncontrolled Keywords: public health and risk communication, covid-19, linguistic landscape, public signage, deprivation, message tailoring
Subjects: R Medicine > RA Public aspects of medicine
Faculty / School / Research Centre / Research Group: Faculty of Education, Health & Human Sciences
Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development
Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development > Centre for Mental Health
Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development > Centre for Thinking and Learning
Faculty of Education, Health & Human Sciences > School of Health Sciences (HEA)
Last Modified: 27 Oct 2021 08:33
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None
URI: http://gala.gre.ac.uk/id/eprint/34256

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