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Brand Management of UBS

Brand Management of UBS

Gao, Xiaowen ORCID: 0000-0002-6682-6193 (2003) Brand Management of UBS. Chinese Banker. ISSN 1672-4941

PDF (Author's accepted manuscript in Chinese)
31119_GAO_Brand Manegement of UBS.pdf - Accepted Version

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Item Type: Article
Uncontrolled Keywords: Branding; investment bank
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Accounting & Finance
Last Modified: 02 Aug 2021 15:21
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
Selected for GREAT 2019: None
Selected for REF2021: None

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