Brand Management of UBS
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Gao, Xiaowen ORCID: 0000-0002-6682-6193 (2003) Brand Management of UBS. Chinese Banker. ISSN 1672-4941
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31119_GAO_Brand Manegement of UBS.pdf - Accepted Version Download (788kB) | Preview |
Official URL: https://mall.cnki.net/magazine/Article/JRJZ2003040...
Item Type: | Article |
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Uncontrolled Keywords: | Branding; investment bank |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Accounting & Finance |
Last Modified: | 02 Aug 2021 15:21 |
URI: | http://gala.gre.ac.uk/id/eprint/31119 |
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