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Group by: Creators | Item Type | Uncontrolled Keywords | No Grouping
adaptation advertising advertising models marketing mix standardisation
Number of items: 1.

adaptation

Krolikowska, Ewa and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

advertising

Krolikowska, Ewa and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

advertising models

Krolikowska, Ewa and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

marketing mix

Krolikowska, Ewa and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

standardisation

Krolikowska, Ewa and Kuenzel, Sven (2008) Models of advertising standardisation and adaptation: it's time to move the debate forward. The Marketing Review, 8 (4). pp. 383-394. ISSN 1469-347X (doi:10.1362/146934708X378668)

This list was generated on Fri May 24 10:32:36 2013 BST.