Items where Author is "Conner, Emma"
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ingredient presentation
Conner, Emma and Zhang, Yakun
ORCID: 0000-0002-5336-7717
(2023)
The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory.
In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.
message appeal
Conner, Emma and Zhang, Yakun
ORCID: 0000-0002-5336-7717
(2023)
The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory.
In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.
SOR theory
Conner, Emma and Zhang, Yakun
ORCID: 0000-0002-5336-7717
(2023)
The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory.
In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.