Conference or Conference Paper

Conner, Emma and Zhang, Yakun ORCID: 0000-0002-5336-7717 (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. In: EMAC annual conference 2023, 22nd - 23rd May 2023, Odense, Denmark.