UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt?
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Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.
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Official URL: http://experts.dinarstandard.com/uncategorized/unh...
Abstract
Blog.
| Item Type: | Other |
|---|---|
| Uncontrolled Keywords: | Benetton, advertising, social media, religion, shock advertising |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 14 Oct 2016 09:24 |
| URI: | http://gala.gre.ac.uk/id/eprint/9845 |
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