Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

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Item Type:	Article
Additional Information:	[1] Branding is an online magazine.
Uncontrolled Keywords:	brand management, brand culture, culture, Aristotle
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 09:23
URI:	http://gala.gre.ac.uk/id/eprint/9216

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