Marketing to Muslim consumers
Tools
Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)
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Official URL: http://www.worldhalalforum.org/download-previous.h...
Item Type: | Conference or Conference Paper (Speech) |
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Additional Information: | Session Four: Halal consumer market trends and insights |
Uncontrolled Keywords: | Halal, branding, Muslim consumer behaviour, Islam, youth culture |
Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 14 Oct 2016 09:22 |
URI: | http://gala.gre.ac.uk/id/eprint/9201 |
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