The intersection between transformational leadership, corporate communications and cultural branding – closing the delta
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Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)
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Official URL: http://www.thepworld.com/pevents/event/24/pr-kingd...
Item Type: | Conference or Conference Paper (Paper) |
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Uncontrolled Keywords: | public relations, global branding, leadership, culture |
Subjects: | H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 14 Oct 2016 09:22 |
URI: | http://gala.gre.ac.uk/id/eprint/9198 |
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