Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

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Abstract

Three critical success factors for PR professionals, looking to be part of the nascent and transformational hybrid cultures ruminating in the Middle East, involve becoming: (1) armed with rolling netnographic data, (2) surrogate cultural chameleons, and (3) versed in the canons of classical rhetoric; writes Jonathan Wilson.

Item Type:	Working Paper
Additional Information:	[1] This paper was published online as part of the IPRA Thought Leadership Essays (ITL Archive) on 9 June 2011.
Uncontrolled Keywords:	public relations, Middle East, cross culture,
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 09:22
URI:	http://gala.gre.ac.uk/id/eprint/8845

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