Holden, Philip R. (2010) Virtually free marketing. Publishing House of Electronics Industry (PHEI), Beijing, China. ISBN 9787121105685

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Abstract

《零成本网络营销:80个实用技巧》的主旨是指导小企业利用网络进行免费营销。随着经济全球一体化逐渐深入，小企业要想发展也同样离不开网络。如何利用网络以最少的投入获得最大的回报？《零成本网络营销:80个实用技巧》通过对极具代表性的雅虎、亚马逊和谷歌三大网站及其他各类网站可利用功能的详细介绍，让小企业主更加了解“新”网络，并找到免费的或者合算的在线工具，利用博客、社交网站吸引顾客同时建立牢固的联系，迅速、高效地推广其产品和服务，实现便捷、实用又奏效的网络营销。

Item Type:	Book
Additional Information:	[1] Philip R. Holden, (2008) Virtually Free Marketing: Harnessing the Power of the Web for your Small Business. This Chinese translation is published by arrangement with A&C Black Publishers Ltd.
Uncontrolled Keywords:	marketing, online, free, social, media, strategy, promotion
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	14 Oct 2016 09:20
URI:	http://gala.gre.ac.uk/id/eprint/8146

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