Maragiannis, Anastasios ORCID: 0000-0002-1662-0189 (2011) How to be creative: collaboration in Web 2.0 community with or without text. In: XIV Generative Art: Proceedings of GA2011 International Conference. Domus Argenia Publisher, Milan, Italy, pp. 57-67. ISBN 978-88-96610-14-5

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Abstract

Rob Pope (Pope 2005) states "being creative is, at least potentially, the natural and normal state of anyone healthy in a sane and stimulating community ... realising that potential is as much a matter of collaboration and "co-creation" as of splendid or miserable isolation". Just as the music design and other industries and the trajectories for musicians and designers have been evolving in response to technological change, e-readers and print-on-demand publishing have all had an impact on the landscape of authorship. If here has been a growth of collaborative and participatory cultural practices in society can the question be asked as to how creative content, distribution and engagement from collective input are produced?
Dr. Maria Chatzchristodoulou questioning in her research the role of Web 2.0 beyond the hype? O'Reilly Media and MediaLive describe Web 2.0 as "an attitude rather than a technology"(1). O'Reilly and Batelle suggest that the term refers to "cumulative changes in the ways software developers and end-users use the Web"(2), rathre than a technical upgrade of the system.
How can processes such as "interactive", "animated" or "sound" within the field of typography be applied through a global creative design communication process?
Richard Lanham in The Electronic Word (1994) suggests that the interaction of typography and image goes back to the Greek poet Simias in the 4th century BC, when the interaction of type and objects was very common for the expansion of communication of an artistic piece or environment.
This paper will present an analysis of how the amalgamation of virtual typography and visual sound influences the process of design communication, within creative media practices, and the focus will be on representation and "hybridity" in art and design. It will examine relevant theories and practices on typography (e.g. Lapton, Bringhurst, Mencia, Hillner) and image and sound (e.g. Landy, Wishart, United Visual Artists) which have influenced the development of Typographical Experimental Research in Audiovisual Spaces [T.E.R.A.S.] within the contemporary digital era. Furthermore, it will provide an account of particular issues that artists and designers face in global communication by employing computational technologies, and it will develop a usable body of knowledge to aid the creative communication process.

Item Type:	Conference Proceedings
Title of Proceedings:	XIV Generative Art: Proceedings of GA2011 International Conference
Additional Information:	[1] Paper presented at GA2011 - the 14th Generative Art Conference, held 5-7 December 2011, in Rome, Italy. GA2011 was organized by the Generative Design Lab, Politecnico di Milano University, Italy.
Uncontrolled Keywords:	design, creative industries, collaborations, virtual text, typography, generative arts, web 2.0
Subjects:	N Fine Arts > NC Drawing Design Illustration Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Pre-2014 Departments:	School of Architecture, Design & Construction
Related URLs:	Publisher
Last Modified:	16 Mar 2019 08:56
URI:	http://gala.gre.ac.uk/id/eprint/7068

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